Monday, May 25, 2009

YouTube envy on the Northern Line

I live with two of the most creative people in London. Or rather, two of the most creative people in London are letting me loiter in their home, pending a more permanent living arrangement and employment, in exchange for not being a pain in the ass, restocking the toilet roll, and sleeping with one of them.

It's OK, he's my boyfriend.

Among the many perks of living here, including regular sex, is a sunny back garden. Oh, and bearing witness to the creative processes of a talented resident musician, through the bits of genius that seep out from under the door of his studio.

While the production of this – the most mainstream of his side projects – was initially top-secret, I was able to memorise a good block of the lyrics before the trio went public with the Google Maps-inspired song and video. And it went very public. The whole thing's gone viral since. It's been blogged about by The Guardian, covered by BBC TV, and it made the front page of The Metro, a free London daily with a readership of over 1 million.

What really speaks for the mini-project's success is not its tally of more than 10,000 views on YouTube, or the fact that it's approved for sale on Amazon and iTunes, but rather the ever-expanding following of people dedicating time and effort to slagging it off, and complete strangers coming to its defence.

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